In this episode of Ground Up Growth, we sit down with Grace from OtoPro Technologies, a Mississippi-based hearing protection company redefining how people think about hearing health. Grace shares her journey from growing up in Grenada, Mississippi, to becoming a Doctor of Audiology and building an unexpected business from the ground up. What started as a simple desire to help friends and family protect their hearing turned into a nationwide service model—connecting clients with a network of hundreds of clinics across the U.S. and beyond. We dive into the powerful connection between hearing loss and cognitive decline, the gaps in traditional healthcare systems, and how Grace identified a real-world problem and built a business around solving it. She also opens up about balancing motherhood and career, taking risks without a clear roadmap, and building a lean, service-first company that thrives on relationships and word-of-mouth. This episode is a conversation about following conviction, creating opportunity where others see obstacles, and building something meaningful—one relationship at a time.